Email Is Dead…

For the last couple of years I’ve been lucky enough to be invited to Google HQ London for their conference on Technology for Higher Education Marketing. The last one was this week and as it was a mix of interesting new ideas plus some re-assurance that what I’ve already been employing in this field was right.

UCAS & Social Media

Emerson Osmond – Commercial Manager UCAS Media

  • New generation of students like to “broadcast”, multi-task, happy to go public with questions and put high trust in other (online) feedback.
  • “1 in 4 potential students are happy to talk online to people they don’t know” ~ potentially worrying, but clearly this is what’s happening with RC Facebook page already
  • If Facebook were a country it would have the 8th largest population – huge audience
  • Email is on the way out for next generation as a means of peer-to-peer communication
  • UCAS got a presence on FB, Twitter, Bebo.
  • UCAS also created own social media site in 2005 – quite a bold step. It’s called YouGo and students use it to meet cohorts before starting a course, ask UCAS questions, exchange tips etc.
  • YouGo is only for students but colleges can have (buy) profile on YouGo site

Google Apps / Enterprise

Samantha Peters – Enterprise Consultant

“Technology is anything that was invented after you were born”

Google Apps for Colleges

  • Students expect decent email, they expect large data storage (7.5 Gb on Gmail)
  • Students can already collaborate on documents with Google docs & equivalent – they expect it when they arrive College too Continue reading

Pop-up restaurant CPH Meal

Wonderful food served simply, occasionally goes the strap line. CPH Meal takes the pop up restaurant concept and throws in social media elements, so that diners can follow the creation of the menu concept, the sourcing of the ingredients – though not the actual menu, they'll have to work out what went where on the night  My bad, the menu is now up… and very interesting it looks too (with more details on each dish coming soon on the CPH Meal blog).
CPH Meal aims to offer one off events in one-off locations Copenhagen (CPH) and is the brainchild of three food loving friends Chris Calvert, Aaron and Noma chef Ben Greeno and Aaron. Their first event is only days away, but was booked out weeks ago – I was privy to some of the planning during my recent stay in Denmark and was impressed with some of the ideas they've got for their next events.

You can also follow CPH Meal on Twitter. lets you update all your social media networks in one fell swoop. Really, anyone whose got time to be on that many social networks probably isn't doing much else. I would be interested to know what the average number of social networks people belong to these days, or perhaps more usefully how many people are actively involved in.  For me it's Facebook & Twitter, with Friendster, LinkedIn, MySpace getting a single login a month.