Email Is Dead…

For the last couple of years I’ve been lucky enough to be invited to Google HQ London for their conference on Technology for Higher Education Marketing. The last one was this week and as it was a mix of interesting new ideas plus some re-assurance that what I’ve already been employing in this field was right.

UCAS & Social Media

Emerson Osmond – Commercial Manager UCAS Media

  • New generation of students like to “broadcast”, multi-task, happy to go public with questions and put high trust in other (online) feedback.
  • “1 in 4 potential students are happy to talk online to people they don’t know” ~ potentially worrying, but clearly this is what’s happening with RC Facebook page already
  • If Facebook were a country it would have the 8th largest population – huge audience
  • Email is on the way out for next generation as a means of peer-to-peer communication
  • UCAS got a presence on FB, Twitter, Bebo.
  • UCAS also created own social media site in 2005 – quite a bold step. It’s called YouGo www.ucas.ac.uk/yougo/ and students use it to meet cohorts before starting a course, ask UCAS questions, exchange tips etc.
  • YouGo is only for students but colleges can have (buy) profile on YouGo site

Google Apps / Enterprise

Samantha Peters – Enterprise Consultant

“Technology is anything that was invented after you were born”

Google Apps for Colleges

  • Students expect decent email, they expect large data storage (7.5 Gb on Gmail)
  • Students can already collaborate on documents with Google docs & equivalent – they expect it when they arrive College too Continue reading